COLOR WOW Dream Coat Spray – Anti-Frizz, Weatherproof Shine, 200ml

One of the inadvertent effects of color processing is the emergence of frizz. Chemicals involved in coloring can increase the hair's porosity by deteriorating its outer cuticle layer, leading to the unwelcome intrusion of moisture, resulting in frizzy hair. COLOR WOW draws inspiration from textile innovations, enveloping each hair strand with an imperceptible waterproof shield. Through the action of a heat-activated polymer, it diligently compresses, tightens, and seals the strands, rendering the hair supernaturally sleek, smooth, and luxuriously silky. These transformative effects endure for up to three days, resilient even through shampooing. Unlike conventional "humidity-guard" serums, COLOR WOW avoids accumulation, weightiness, or greasiness, ensuring a light and airy finish.

APPLICATION:
Following shampooing and conditioning, administer COLOR WOW onto damp, towel-dried hair. Spritz generously and uniformly across the hair, working section by section, then proceed with blow-drying. The humidity-proofing prowess of COLOR WOW is catalyzed by heat. Its efficacy persists for up to 72 hours or through 2 to 3 shampoo cycles. Reapplication is recommended after each 2 to 3 shampoos. If preferred, utilize Color Wow Cocktail prior to applying COLOR WOW. For optimal results, refrain from applying wet styling treatments during COLOR WOW application to prevent any potential interference with its technological efficacy. Additional styling products can be applied to dry hair if desired. On non-application days (post-shampooing), styling products can be utilized on wet hair.