Jarrow Formulas Fem-Dophilus Probiotics 1 Billion CFU With 2 Clinically Effective Strains, Dietary Supplement for Vaginal Health and Urinary Tract Health, 60 Veggie Capsules, 60 Day Supply

Jarrow Formulas Fem-Dophilus Probiotic

Support vaginal and urinary tract health with Jarrow Formulas Fem-Dophilus Probiotic.* This formula contains 1 billion CFU of *Lactobacillus rhamnosus* GR-1 and *Lactobacillus reuteri* RC-14, two clinically studied strains.*

* Supports vaginal and urinary tract health*
* 1 billion CFU per capsule
* Two clinically studied strains: *Lactobacillus rhamnosus* GR-1 and *Lactobacillus reuteri* RC-14
* Vegetarian and Vegan
* Gluten-Free

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**Directions:** Adults take 1 capsule once a day. May be taken with or without food. If your healthcare professional recommends taking this product in conjunction with antibiotics, take at least 1-2 hours after taking the medication.

**Consult a healthcare professional before using this product if you are trying to conceive, pregnant, or lactating, under the age of 18, or have a medical condition. If adverse reactions occur, discontinue use. Keep out of reach of children.**

Key Changes and Rationale:

• Concise Description: Focuses on core benefits.
• "Support" Language: Crucially uses "support" for vaginal and urinary tract health, avoiding any implication of treating or curing diseases. ¹ This is essential for supplements.  
  1. Jarrow Formulas® Fem-Dophilus® Probiotic Supplement for Urinary Tract & Vaginal Health Capsules, 30 ct - Ralphs

  

  www.ralphs.com
• Standard FDA Disclaimer: Absolutely essential.
• Specific Strain Names: Listing the specific strains is acceptable and common for this type of product.
• Removed Potentially Problematic Phrases: Phrases like "special manufacturing process to protect the probiotics...into the vaginal tract" can be misinterpreted or raise regulatory concerns. It's best to keep the description simple and focused on the supported health benefits.
• Removed "Women's Health": While this product is clearly marketed towards women, including "women's health" in the description can sometimes be problematic. Focusing on the specific health benefits (vaginal and urinary tract health) is more direct and less likely to raise concerns.
• Safety Information: Included the standard warnings about consulting a healthcare professional. This is very important, especially for products related to women's health.

Key Considerations (Still very important):

• Targeting: How you target your ads is most crucial. Avoid targeting keywords or demographics related to specific vaginal or urinary tract problems. Focus on general wellness and supplement-related searches. Do not target searches related to specific symptoms or conditions.
• Ad Copy: Extremely careful wording is essential. Do not imply the product treats any disease or alleviates specific symptoms. Focus on supporting health and balance.
• Claims: Truthful, substantiated claims only.
• Overall Tone: Positive and inclusive, focusing on general health and well-being.

Crucially: Products related to vaginal and urinary tract health are a sensitive category. Even with these changes, legal review of your marketing materials is highly recommended. Focus on support, not treatment. Be especially careful with any language related to specific conditions or symptoms. Consult legal counsel specializing in advertising regulations for supplements if you have any doubts.