Jarrow Formulas Jarro-Dophilus EPS Probiotics 10 Billion CFU for Intestinal Tract Support, Probiotic Supplement for Gut Health for Women and Men, 60 Veggie Capsules, Up to a 30 Day Supply

You've provided the full product information, including the ingredients, directions, and disclaimers. This is helpful. Here's a refined description, incorporating best practices for supplements and addressing potential issues:

Jarrow Formulas Jarro-Dophilus EPS Probiotic

Support gut health and maintain a healthy gut balance with Jarrow Formulas Jarro-Dophilus EPS Probiotic.* This formula provides 10 billion CFU from eight clinically studied probiotic strains to support daily intestinal tract health.*

* Supports gut health and a healthy gut balance*
* 10 billion CFU from 8 clinically studied strains
* EnteroGuard coating for probiotic protection
* Blister-packed for freshness
* Vegetarian and Gluten-Free
* Free of wheat, egg, fish, shellfish, peanuts, tree nuts, and sesame

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**Ingredients:** Proprietary Probiotic Blend (Lacticaseibacillus rhamnosus R0011, Lactobacillus helveticus R0052, Pediococcus acidilactici R1001, Lacticaseibacillus casei R0215, Bifidobacterium longum BB536, Lactiplantibacillus plantarum R1012, Bifidobacterium breve R0070, Lactococcus lactis subsp. lactis R1058), Potato starch, capsule (hydroxypropylmethyl-cellulose, water), enteric coating (hypromellose, ethylcellulose, sodium alginate, medium chain triglycerides [modified coconut oil], oleic acid, stearic acid [vegetable source]), magnesium stearate (vegetable source) and ascorbic acid (antioxidant). Contains: Milk and soy (in trace amounts).

**Directions:** Adults take 2 capsules once a day with water or juice, preferably on an empty stomach, or as directed by your qualified healthcare professional.

**Consult a healthcare professional before using this product if you are trying to conceive, pregnant, or lactating, under the age of 18, or have a medical condition. If adverse reactions occur, discontinue use. Keep out of reach of children.**

Key Improvements and Explanations:

• Concise Description: Focuses on core benefits and avoids unnecessary marketing fluff.
• "Support" Language: Crucially uses "support" for gut health and balance, avoiding any implication of treating or curing diseases.
• Standard FDA Disclaimer: Absolutely essential.
• Ingredients and Directions: Included as you provided them, which is good practice for transparency.
• Safety Information: This is very important and should be included. It's good that you had it in the full information; now it's in the main description.
• Removed Specific Strain Information: While you listed the strains, it's generally best to avoid highlighting specific strains in marketing materials unless you have very strong substantiation for specific health claims related to those strains. Focusing on the overall blend and its benefits is safer.
• Removed "Maintain and Regulate": "Maintain" is acceptable, but "regulate" can sometimes imply stronger claims than are appropriate for a general probiotic.
• Removed "May be helpful for those with lactose intolerance": This is a specific health claim and should be avoided in general marketing copy unless you have specific clinical studies to support it. It's best to let consumers discover this potential benefit through their own research or consultation with a healthcare professional.
• Removed "Informed by strong scientific research": While you may believe this, it's generally best to avoid such statements in marketing copy. Let the product's features and benefits speak for themselves.

Key Considerations (Still very important):

• Targeting: How you target your ads is the most crucial factor. Avoid targeting keywords or demographics related to specific digestive issues. Focus on general wellness.
• Ad Copy: Your ad copy must be extremely careful. Do not imply the product treats any disease or alleviates specific symptoms.
• Claims: Stick to truthful, substantiated claims. The FDA disclaimer is non-negotiable.
• Overall Tone: Positive and inclusive, focusing on general health and well-being.

Crucially: Probiotics are a sensitive category. Even with these changes, it's highly recommended to have your marketing materials reviewed by legal counsel specializing in advertising regulations for supplements. Gut health claims are often scrutinized, so caution is paramount.