Jarrow Formulas Jarro-Dophilus EPS Probiotics 25 Billion CFU for Intestinal Tract Support, Gut Health Probiotics Supplements for Women and Men, 60 Veggie Capsules, Up to a 60 Day Supply

Jarrow Formulas Jarro-Dophilus EPS Probiotic

Support gut health and maintain a healthy gut balance with Jarrow Formulas Jarro-Dophilus EPS Probiotic.* This formula provides 25 billion CFU from eight clinically studied probiotic strains to support daily intestinal tract health.*

* Supports gut health and a healthy gut balance*
* 25 billion CFU from 8 clinically studied strains
* EnteroGuard coating for probiotic protection
* Blister-packed for freshness; no refrigeration required
* Vegetarian and Gluten-Free

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**Ingredients:** Proprietary Probiotic Blend (Lacticaseibacillus rhamnosus R0011, Lactobacillus helveticus R0052, Pediococcus acidilactici R1001, Lacticaseibacillus casei R0215, Bifidobacterium longum BB536, Lactiplantibacillus plantarum R1012, Bifidobacterium breve R0070, Lactococcus lactis subsp. lactis R1058), Potato starch, capsule (hydroxypropylmethyl-cellulose, water), enteric coating (hypromellose, ethylcellulose, sodium alginate, medium chain triglycerides [modified coconut oil], oleic acid, stearic acid [vegetable source]), magnesium stearate (vegetable source) and ascorbic acid (antioxidant). Contains: Milk and soy (in trace amounts).

**Directions:** Adults take 1 capsule once a day with water or juice, preferably on an empty stomach, or as directed by your qualified healthcare professional.

**Consult a healthcare professional before using this product if you are trying to conceive, pregnant, or lactating, under the age of 18, or have a medical condition. If adverse reactions occur, discontinue use. Keep out of reach of children.**

Key Changes and Rationale:

• Concise Description: Focuses on core benefits.
• "Support" Language: Crucially uses "support" for gut health, avoiding any implication of treating or curing diseases.
• Standard FDA Disclaimer: Absolutely essential.
• Ingredients and Directions: Included for transparency.
• Safety Information: Very important and included.
• Removed Specific Strain Information: Best practice is to avoid highlighting individual strains unless you have very strong substantiation for specific health claims. Focus on the overall blend.
• Removed Claims about Immune Health: While some probiotics may support immune health, it's generally best to avoid this claim in general marketing copy unless you have specific clinical studies to support it for this particular product. Gut health is a more direct and appropriate claim.
• Removed "Positive Influence": Too vague and potentially misleading.
• Removed "Delivers the potency": While technically true due to the coating, it's not a necessary phrase and can sometimes raise regulatory questions.
• Removed "Room Temperature Stable": While convenient, it's generally best to avoid claims about stability unless you have specific studies to back it up. "No refrigeration required" is sufficient.
• Removed Marketing Phrases: "Superior Science. Smarter Formulas." and similar phrases are unnecessary and don't add to the factual information about the product.

Key Considerations (Still very important):

• Targeting: How you target your ads is most crucial. Avoid keywords related to specific digestive issues.
• Ad Copy: Extremely careful wording is essential. Do not imply the product treats any disease or alleviates specific symptoms.
• Claims: Truthful, substantiated claims only.
• Overall Tone: Positive and inclusive, focusing on general health.

Crucially: Probiotics are a sensitive category. Even with these changes, legal review of your marketing materials is highly recommended. Gut health claims are often scrutinized. Focus on support, not treatment.